Bec is a remote-based brand design, graphic design, and web design specialist located in Australia. Her mission is to support the doers, the thinkers, and those passionate about creating a better world.

Bec simplifies branding and marketing, making it intuitive and impactful. She utilises simplistic and thoughtful design to connect her clients with their audiences, bringing their brands, businesses, and dreams to life.

For her, it's all about design that works.

Bec firmly believes that good looks will only get you so far; how you make people feel takes you further. That's why she doesn't just 'make things pretty.' Bec helps businesses understand their customers, enabling them to make a more significant difference in the world. She offers a comprehensive range of design solutions, from brand development to consultancy and specific design projects.

Bec's clients span a variety of industries and platforms, ranging from start-ups to large-scale businesses. She takes pride in assisting emerging entrepreneurs and fresh-starts in taking a bigger leap into the marketplace and thriving.

Services

Brand Design
Brand Guidelines
Brand Consultation
Creative Direction
Annual Reports
Brochure Design
Publishing Design
Advertising
Packaging
Exhibition
Signage & Wayfinding
Website Design
eCommerce Design
Digital Design
Social Media Design Strategy

BEC LAYTON
Creative Director / Founder

Bec, thinks in both the creative and analytical planes and loves the challenge of creating multi-disciplinary solutions for brands, both in print and on screen.

Throughout her 19-year professional career, Bec has founded and managed her own snow apparel business and worked with an impressive range of clients on projects large and small, including graphic design, editorial design, brand design and management, advertising, small business, B2B, information design, type and communication development, website design, user interface design, illustration, fashion graphic design, and social media design and marketing.

An avid learner Bec immersed herself in wellness practices and teaching as self-study to better her own life experience. What she didn't expect was the benefit it would have to her design career. The more she understands herself the better she understands others. This has helped Bec connect with her clients and she prides herself on having developed a branding model that helps the client connect on a visceral level with the core values of the brand and cement their brand into the world attracting their dream clientele.